Client: Globe Projects, Renault, Digitas LBI, FIA
Task: We delivered different online marketing services to different companies, among which international car brands, real estate developers, and online shopping platforms.
Creating digital experiences is what makes or breaks your brand in today's market. Customer involvement is high, access to information widespread and customers are educated and demanding.
People view brands as human beings, and they react emotionally to the actions companies take. This means that they can get disappointed, angry and pick a fight with your brand. Today's media networking only amplifies this problem. That's why good branding, good media, a great digital communication strategy and a top of the line Customer Experience is evermore important.
A good strategy need to account for human behaviour. This is important when trying to establish a connection with your customers and changing the image of your brand.
A good strategy will create a strong brand that people will love to wear, use or interact with. A good mix of our services will create a strong integrated mix that people will not perceive as "advertising" but rather as informative and entertaining content. The goal is to increase engagement through captivating content pushed through an integrated mix of marketing channels.