Client: Digitas lbi
Task: Dutch copywriting and SEO keyword analysis for Renault
This is a copywriting assignment supporting the project management for Renault's new international website. Keyword analysis on Google Adwords can give very valuable information about what words are most successful in your ad campaigns and thus which words are important in your sectors' search queries on Google and other search engines. Using this information we can see which campaigns were most succesful and which words gave the best performance. Then we rewrite texts using these words and other search engine optimization techniques.
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
When search marketing began in the mid-1990s, manual submission, the meta keywords tag, and keyword stuffing were all regular parts of the tactics necessary to rank well. In 2004, link bombing with anchor text, buying hordes of links from automated blog comment spam injectors, and the construction of inter-linking farms of websites could all be leveraged for traffic. In 2011, social media marketing and vertical search inclusion are mainstream methods for conducting search engine optimization. The search engines have refined their algorithms along with this evolution, so many of the tactics that worked in 2004 can hurt your SEO today.